:root{
  --ink:#16202A;
  --ink-soft:#4A5563;
  --paper:#FAFAF7;
  --paper-deep:#F1F0EA;
  --rule:#DCDAD1;
  --petrol:#1D5C63;
  --petrol-deep:#123E43;
  --mark:#EFE7A6;
  --measure:64ch;
}

*,*::before,*::after{box-sizing:border-box}

html{-webkit-text-size-adjust:100%}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:"IBM Plex Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  font-size:1.0625rem;
  line-height:1.65;
  font-weight:380;
}

h1,h2,h3{
  font-family:"Newsreader",Georgia,"Times New Roman",serif;
  font-weight:500;
  line-height:1.12;
  letter-spacing:-0.012em;
  margin:0;
  text-wrap:balance;
}

h1{font-size:clamp(2.35rem,6vw,4.1rem)}
h2{font-size:clamp(1.7rem,3.4vw,2.5rem)}
h3{font-size:1.32rem;line-height:1.25}

p{margin:0 0 1.1em}
p:last-child{margin-bottom:0}

a{color:var(--petrol);text-decoration:none;text-underline-offset:.22em;text-decoration-thickness:1px}
a:hover{text-decoration:underline}
a:focus-visible,button:focus-visible{outline:2px solid var(--petrol);outline-offset:3px;border-radius:2px}

em{font-style:italic}

.wrap{width:min(100% - 2.5rem,1140px);margin-inline:auto}
.narrow{width:min(100% - 2.5rem,720px);margin-inline:auto}

.eyebrow{
  font-family:"IBM Plex Mono",ui-monospace,monospace;
  font-size:.72rem;
  letter-spacing:.16em;
  text-transform:uppercase;
  color:var(--petrol);
  margin:0 0 1.1rem;
  font-weight:500;
}

/* ---------- masthead ---------- */
.masthead{
  border-bottom:1px solid var(--rule);
  position:sticky;top:0;z-index:20;
  background:color-mix(in srgb,var(--paper) 92%,transparent);
  backdrop-filter:blur(8px);
}
.masthead-inner{display:flex;align-items:baseline;justify-content:space-between;gap:1.5rem;padding:1.05rem 0;flex-wrap:wrap}
.wordmark{font-family:"Newsreader",Georgia,serif;font-size:1.16rem;color:var(--ink);letter-spacing:-.01em}
.wordmark:hover{text-decoration:none;color:var(--petrol)}
.nav{display:flex;gap:1.45rem;flex-wrap:wrap;font-size:.9rem}
.nav a{color:var(--ink-soft)}
.nav a:hover,.nav a[aria-current="page"]{color:var(--petrol)}

/* ---------- hero ---------- */
.hero{padding:6.5rem 0 5rem;border-bottom:1px solid var(--rule)}
.hero h1{max-width:19ch}
.hero .lede{margin-top:2rem;max-width:56ch;font-size:1.2rem;color:var(--ink-soft)}

/* the signature: a coded transcript line */
mark.code{
  background:linear-gradient(to top,var(--mark) 62%,transparent 62%);
  color:inherit;padding:0 .08em;
}

.transcript{
  margin:3.4rem 0 0;
  padding:0;
  border-top:1px solid var(--rule);
  padding-top:1.9rem;
  display:grid;
  gap:1.5rem;
}
.line{display:grid;grid-template-columns:8.5rem 1fr;gap:1.5rem;align-items:baseline}
.line .who{
  font-family:"IBM Plex Mono",monospace;font-size:.73rem;letter-spacing:.06em;
  color:var(--ink-soft);text-transform:uppercase;padding-top:.35rem;
}
.line .said{font-family:"Newsreader",Georgia,serif;font-size:1.28rem;line-height:1.45}

/* ---------- sections ---------- */
.band{padding:5.5rem 0;border-bottom:1px solid var(--rule)}
.band-deep{background:var(--paper-deep)}
.band-head{max-width:var(--measure);margin-bottom:3.2rem}
.band-head p{margin-top:1.2rem;color:var(--ink-soft)}

/* ---------- work list ---------- */
.work{border-top:1px solid var(--rule)}
.entry{border-bottom:1px solid var(--rule);padding:2.6rem 0;display:grid;grid-template-columns:14rem 1fr;gap:2.5rem}
.entry .client{
  font-family:"IBM Plex Mono",monospace;font-size:.78rem;letter-spacing:.09em;
  text-transform:uppercase;color:var(--ink-soft);padding-top:.4rem;
}
.entry h3{margin-bottom:.85rem}
.entry h3 a{color:var(--ink)}
.entry h3 a:hover{color:var(--petrol);text-decoration:none}
.entry p{color:var(--ink-soft);max-width:var(--measure)}
.tags{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1.3rem;list-style:none;padding:0}
.tags li{
  font-family:"IBM Plex Mono",monospace;font-size:.7rem;letter-spacing:.05em;
  color:var(--ink-soft);border:1px solid var(--rule);border-radius:999px;padding:.24rem .68rem;
}
.studies{list-style:none;margin:1.5rem 0 0;padding:0;display:grid;gap:.55rem}
.studies a{font-size:.97rem;display:inline-flex;gap:.6rem;align-items:baseline}
.studies a::before{content:"→";color:var(--petrol);font-family:"IBM Plex Mono",monospace;font-size:.85rem}

/* ---------- case study ---------- */
.case-hero{padding:4.5rem 0 3rem}
.case-hero h1{max-width:17ch}
.case-hero .standfirst{margin-top:1.9rem;max-width:58ch;font-size:1.22rem;color:var(--ink-soft)}

.facts{
  border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);
  margin:3rem 0 0;padding:1.7rem 0;
  display:grid;grid-template-columns:repeat(auto-fit,minmax(9.5rem,1fr));gap:1.6rem;
}
.fact dt{
  font-family:"IBM Plex Mono",monospace;font-size:.68rem;letter-spacing:.13em;
  text-transform:uppercase;color:var(--petrol);margin-bottom:.4rem;
}
.fact dd{margin:0;font-size:.95rem;line-height:1.45}

.case-body{padding:2.4rem 0 5rem}
.case-body section{margin-bottom:3.2rem;max-width:var(--measure)}
.case-body section:last-child{margin-bottom:0}
.case-body h2{font-size:1.62rem;margin-bottom:1.1rem}

.pull{
  margin:2.6rem 0;padding:0 0 0 1.5rem;border-left:2px solid var(--petrol);
  font-family:"Newsreader",Georgia,serif;font-size:1.34rem;line-height:1.42;
}
.pull .attrib{
  display:block;margin-top:.9rem;font-family:"IBM Plex Mono",monospace;
  font-size:.72rem;letter-spacing:.09em;text-transform:uppercase;color:var(--ink-soft);
}

.note{
  background:var(--paper-deep);border:1px solid var(--rule);border-radius:3px;
  padding:1.5rem 1.6rem;font-size:.97rem;
}
.note strong{font-weight:600}

.pager{border-top:1px solid var(--rule);padding:2.4rem 0 5rem;display:flex;justify-content:space-between;gap:1.5rem;flex-wrap:wrap;font-size:.95rem}

/* ---------- capability grid ---------- */
.caps{display:grid;grid-template-columns:repeat(auto-fit,minmax(15rem,1fr));gap:2.6rem}
.cap h3{font-size:1.16rem;margin-bottom:.6rem}
.cap p{color:var(--ink-soft);font-size:.97rem}

/* ---------- about ---------- */
.about{display:grid;grid-template-columns:1fr 20rem;gap:4.5rem;align-items:start}
.about-text{max-width:var(--measure)}
.about-text p{margin-top:1.6rem;color:var(--ink-soft)}
.portrait{margin:0}
.portrait img{
  display:block;width:100%;height:auto;
  border:1px solid var(--rule);
  filter:saturate(0);
}

/* ---------- contact ---------- */
.contact{padding:5.5rem 0}
.contact h2{max-width:16ch}
.contact .lede{margin-top:1.6rem;max-width:52ch;color:var(--ink-soft);font-size:1.1rem}
.contact .email{
  margin-top:2.3rem;
  font-family:"Newsreader",Georgia,serif;
  font-size:clamp(1.4rem,3vw,1.95rem);
  line-height:1.2;
}
.contact .email a{color:var(--petrol-deep);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:.18em}
.contact .email a:hover{color:var(--petrol)}
.contact .where{
  margin-top:2.4rem;font-family:"IBM Plex Mono",monospace;font-size:.82rem;
  letter-spacing:.05em;color:var(--ink-soft);line-height:2;
}

footer.foot{border-top:1px solid var(--rule);padding:2rem 0 3rem;font-size:.83rem;color:var(--ink-soft)}

@media (max-width:760px){
  .entry,.line{grid-template-columns:1fr;gap:.7rem}
  .about{grid-template-columns:1fr;gap:2.6rem}
  .portrait{max-width:16rem}
  .line .who{padding-top:0}
  .hero{padding:4rem 0 3.4rem}
  .band{padding:4rem 0}
  .nav{gap:1.1rem;font-size:.85rem}
}

@media (prefers-reduced-motion:no-preference){
  .reveal{animation:rise .7s cubic-bezier(.2,.7,.3,1) both}
  @keyframes rise{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
}